Typically, the Facebook ad review process is completed within 24 hours. However, if the wait time exceeds this period, it’s likely that your marketing material has some issues that need to be resolved. In this article, NEMI Ads will help you understand why Facebook Ads are still in review and how to fix this situation.
Facebook Ad review process
Facebook’s review system is designed to assess all ads before they are delivered. Essentially, this system relies on automated technology based on Meta’s algorithms. However, to improve the accuracy of the review process, the platform also requires manual reviews from a team of experts.
Accordingly, Facebook reviews ads based on the following factors:
- Landing page: The landing page linked in the ad needs to be properly designed; the product information described on the landing page must be consistent with the ad content.
- Ad content: All elements in the ad, such as images, text, videos, etc., must comply with the platform’s policies.
Thus, only when the marketing material meets all these conditions can it “conquer” the platform’s stringent system within 24 hours. On the other hand, if the system detects any irregularities, it will need to be reviewed by manual evaluators, and the review time will extend beyond 24 hours. In some cases, if the ad violates advertising policies, it may be rejected immediately.
06 Reasons why and how to handle your Facebook Ad still in review
Delayed Facebook ad approval can postpone your online marketing campaign, gradually impacting your business’s revenue. So, what are the “culprits” causing this delay? Below are 06 common reasons why ad approval takes longer and ways to address them:
The Ad violates Facebook policies
Reason
Violating Facebook Ads policies is one of the leading causes of Facebook Ads still in review. Once any signs of violations are detected, the review process switches to manual evaluation, which means the marketing material will be checked in more detail and more strictly, requiring more time than usual.
Some notable Facebook Ads policy violations that may the reasons why are Facebook Ads in review for so long include:
- Using before-and-after comparison images;
- Engagement bait;
- Landing page errors;
- Using violent or discriminatory language;
- Advertising prohibited or restricted items such as tobacco, alcohol, prescription drugs, etc.
Solution
To ensure your ad passes the review process smoothly, make sure you thoroughly understand Facebook’s advertising policies and create marketing materials that meet these standards. Avoid mentioning unrealistic results, promoting illegal activities, or including inappropriate links. If any errors are detected in the ad, quickly revise them to prevent the campaign from being rejected.
The Ad mentions sensitive topics
Reason
With the aim of creating a fair and transparent digital space and minimizing the spread of misinformation, Facebook applies a strict review process to sensitive content. This is why ads that mention topics such as finance, politics, healthcare, etc., typically undergo more rigorous scrutiny than regular ads. Specifically:
- Finance: Ads related to investments, loans, cryptocurrency, etc.
- Politics: Content about elections, public policy, etc.
- Healthcare: Information about medications, treatments, supplements, etc.
- Social issues: Gender equality, race, religion, etc.
- Spa and beauty: Procedures that directly affect appearance and customer health.
Solution
For the above ad topics, the optimal solution is to comply with Facebook’s advertising policies. Avoid using misleading or exaggerated language when describing the product/service in the ad. Instead, use concise and clear wording to help customers accurately understand the value they will receive.
Absolutely avoid mentioning unrealistic results like “Guaranteed clear skin in just one treatment” or directing customers to fraudulent services, or encouraging them to participate in illegal protests or movements.
The advertising account lacks credibility
Reason
The third reason that hinders the ad approval process is the lack of credibility of the Facebook Ads account. Many individuals exploit loopholes in the platform by creating large numbers of fake accounts to “evade payment.” As a result, Facebook has become more cautious with new or inactive ad accounts, leading to longer ad approval times than usual.
Additionally, accounts with a history of violating advertising policies or those that have been rejected multiple times in the past are also placed under close “surveillance.” Facebook will thoroughly inspect every activity from these accounts to ensure transparency and the best user experience.
Solution
To resolve the issue of delayed Facebook ad approval, you need to build a positive advertising account history, strictly adhere to policies, and complete identity verification. This will increase the credibility of your account, thereby shortening approval times in the future.
Additionally, you can consider using an Invoice ad account from NEMI Ads. Issued directly by Facebook, this account is not only a regular advertising resource but also a key to helping your campaign be prioritized during the review process. The result? Wait times will be significantly reduced, campaigns will launch on schedule, allowing you to quickly reach your target customers and improve conversion rates.
Check out NEMI Ads’ Invoice account rental service at: https://nemiads.com/facebook-ad-account/
Account information does not match Visa card information
Reason
If the payment card information does not match the details set in the account, the system may suspect the intent of the advertising campaign or the actual owner of the account. To ensure no fraudulent activity is taking place, Facebook must apply stricter verification measures, leading to a longer review process.
Solution
In this case, the solution is quite simple. You just need to fix the payment method issue by following these steps:
- Access Facebook Ads Manager and click on “Billing & Payment.”
- Select “Payment Settings.”
- Click the three-dot icon next to the previously set payment method and select “Edit.”
- Make the necessary changes and click “Save” to complete.
Using a blacklisted card by Facebook
Reason
Another cause of delayed ad approval could stem from late payments or failed payments for Facebook ads. This can lead to the payment method being blacklisted. Naturally, this will cause the platform to question the credibility of the account, resulting in more thorough checks for future ad campaigns.
Solution
Late payments or ad fraud not only delay the review process but, in the worst-case scenario, could lead to an entire card being blocked, making it difficult to use other cards in the future and directly affecting the overall effectiveness of the campaign. To minimize this risk, ensure that all costs related to Facebook Ads are paid on time and use valid payment cards.
NEMI Ads’ Invoice ad account is also a solution to this problem. With this service, NEMI Ads will assist customers by directly loading funds through its partner’s system, eliminating the need to provide payment card information when launching ad campaigns. This solution completely addresses the issue of delayed reviews due to payment problems, allowing your campaigns to run more smoothly and effectively.
Editing Ads During the Review Process
Reason
In addition to the aforementioned issues, editing an ad during the review process is also a common reason for extended review times. Every time you make an adjustment, even as small as a period or a comma, Facebook’s system “resets” the entire process. Imagine you’re waiting in line, just a few steps away from your turn, but suddenly have to go back to the start — that’s exactly what happens with your ad.
Changes that can directly affect the Facebook Ads review process include:
- Targeting;
- Ad content (text, images, videos, links, etc.);
- Optimization;
- Payment events, etc
Solution
Instead of becoming impatient and constantly editing the ad, be patient and trust your original “blueprint.” Most importantly, you should thoroughly prepare, ensuring that the marketing material complies with Facebook’s ad policies and avoid making any adjustments after the ad has been submitted. This strategy not only helps your ad get approved faster but also optimizes the cost and time efficiency of your entire marketing campaign.
05 Tips for getting your Facebook Ads quickly approved
- Use high-quality images and videos that meet the platform’s standards for size, file size, and description length.
- Keep the ad content concise and to the point, ensuring the advertising message is delivered consistently.
- Thoroughly check the ad content before submitting it to the system.
- Contact Facebook’s support team if you have followed all platform policies but the review time is still extended.
In conclusion
Experiencing delays in the ad approval process can be frustrating, especially when you’re eager to launch your campaign. However, understanding the reasons behind the question “Why is my Facebook ad still in review” empowers you to take proactive steps and optimize your advertising strategy. By following Facebook’s policies carefully, preparing high-quality ad content, and maintaining a credible account, you can significantly shorten review times and ensure your campaigns run smoothly and successfully.
These are the six common reasons for delayed Facebook ad approval. NEMI Ads hopes this article has helped you understand the situation and provided solutions to optimize your marketing campaign. Be sure to visit NEMI Ads regularly for more useful updates!
