For service businesses, Google Ads can be a powerful channel to generate high-intent leads. However, campaign performance often becomes unstable when ad accounts face spending limits, review issues, or inconsistent delivery. HEROSEO, a full-service SEO agency in Vietnam, needed a more stable way to run Google Ads and generate qualified inquiries for its SEO services. By using NEMI ADS’ Google Ads account rental service, HEROSEO was able to maintain campaign continuity, improve budget control, and build a more predictable lead generation system.
1. Project Overview & Context
HEROSEO is a Vietnam-based SEO agency specializing in full-service SEO solutions for businesses that want to grow sustainable organic traffic, improve keyword rankings, and increase online visibility. As demand for SEO services increased, HEROSEO needed a stronger paid acquisition channel to generate qualified leads from business owners, marketing managers, and companies actively searching for SEO solutions.
However, running Google Ads consistently was not simple. The brand needed a stable advertising account system that could support ongoing campaign activities, manage budget more efficiently, and reduce interruptions caused by account-related issues.
- Company: HEROSEO
- Industry: SEO Agency / Digital Marketing Services
- Headquarters: Vietnam
- Target customers: Business owners, marketing managers, SMEs, eCommerce brands, and service companies
- Business stage: Growth stage
- Marketing goal: Generate qualified SEO service leads through Google Search Ads
- Key issue: Unstable Google Ads operation, limited scalability, and inconsistent lead flow
2. Key Challenges Identified
Before working with NEMI ADS, HEROSEO already understood the value of Google Ads for reaching customers with strong buying intent. However, the campaign system lacked stability.
For an SEO agency, this created a direct business problem. When ads stop running or delivery becomes inconsistent, the sales team loses a steady flow of consultation requests. This makes it harder to forecast revenue, follow up with prospects, and scale monthly growth.
HEROSEO faced three main challenges:
- The ad account was not stable enough for continuous campaign operation. This affected delivery and made performance difficult to maintain.
- Lead quality was inconsistent. Some users were only searching for basic SEO knowledge, while HEROSEO needed prospects who were ready to request a consultation or compare SEO service providers.
- The campaign structure needed clearer budget control. Without separating keyword intent properly, advertising spend could easily be wasted on low-value traffic.
HEROSEO needed a solution that could support long-term Google Ads operation while keeping campaigns focused on qualified SEO service leads.
3. Strategic Approach & Implementation
NEMI ADS provided HEROSEO with a stable Google Ads account rental solution and supported the campaign setup to improve lead generation efficiency.
The strategy focused on three priorities: account stability, high-intent targeting, and conversion tracking.
3.1. Stable Google Ads Account Setup
NEMI ADS helped HEROSEO run campaigns through a more reliable Google Ads account system. This allowed the agency to maintain campaign delivery, manage budget more clearly, and reduce interruptions during active lead generation periods.
The account was prepared for search campaigns targeting users actively looking for SEO services, SEO agencies, and website growth solutions.
3.2. High-Intent Keyword Targeting
Instead of targeting broad SEO-related keywords, the campaign focused on search terms with stronger commercial intent.
Key keyword groups included:
- SEO service Vietnam
- SEO agency Vietnam
- Full-service SEO package
- SEO company for business website
- SEO consultation service
- SEO audit service
This helped HEROSEO attract users who were closer to the buying stage, rather than users only looking for general SEO information.
3.3. Clear Campaign Structure
NEMI ADS organized the campaign into separate groups based on search intent. The structure included campaigns for full-service SEO, SEO consultation, SEO audit, branded search, and agency comparison keywords. This made it easier to control budget, evaluate performance, and scale the best-performing keyword groups.
3.4. Conversion-Focused Landing Page
Traffic was directed to service pages that clearly explained HEROSEO’s value proposition. The landing page focused on trust, consultation, and proof of expertise.
Key improvements included clearer service benefits, stronger consultation CTAs, simplified contact forms, and better messaging for business owners who need long-term SEO growth.
3.5. Performance Tracking
To measure lead quality more accurately, the campaign tracked important conversion actions such as form submissions, consultation button clicks, and call actions.
This helped HEROSEO understand which campaigns generated real business opportunities, not just clicks.
4. Performance Outcomes & Key Results
After using NEMI ADS’ Google Ads account rental service and campaign optimization support, HEROSEO achieved a more stable paid search system for SEO lead generation.
Within the campaign period, the results showed clear improvements:
- Qualified leads generated: 420+ SEO consultation leads
- Cost per lead: Reduced from around 280,000 VND to 145,000 VND
- Lead cost improvement: Approximately 48% lower CPL
- Conversion rate: Increased from 2.8% to 5.6%
- CTR: Improved from 4.2% to 7.9%
- Campaign stability: Fewer interruptions and more consistent weekly lead flow
More importantly, the quality of inquiries improved. HEROSEO received more leads from users who were actively looking for SEO services, comparing agencies, or requesting website growth consultation.
From a business perspective, the campaign helped HEROSEO:
- Build a more predictable lead generation channel
- Reduce dependence on organic traffic alone
- Support the sales team with consistent consultation requests
- Improve advertising budget control
- Create a scalable foundation for future paid search campaigns
Beyond the numbers, the biggest improvement was campaign continuity. HEROSEO could run Google Ads more confidently, maintain a steady source of inquiries, and support the sales team with more qualified prospects.
This case study shows that Google Ads account rental can be a practical solution for service businesses that need stable campaign operation and consistent lead generation. For HEROSEO, the value came from combining a reliable ad account, high-intent keyword targeting, clear campaign structure, and conversion-focused optimization.
If your campaigns are limited by unstable ad accounts or inconsistent delivery, NEMI ADS can help you rent a reliable Google Ads account and scale your lead generation with better control.
Contact NEMI ADS to rent a Google Ads account and grow your campaigns with confidence.
